MRT为企业互联网+ 赋能

Previously, the solicitation draft on generative artificial intelligence service management has attracted widespread attention. The National Internet Information Office publicly solicited opinions on April 11 and set the deadline for feedback as May 10, 2023. It mentions respecting intellectual property rights, adhering to business ethics, and prohibiting the use of algorithms, data, platforms, and other advantages to implement unfair competition. The provider is responsible for the legitimacy of the pre training data and optimized training data sources for generative artificial intelligence products.

AIGC has been highly anticipated since the beginning of this year. In 2022, the development of domestic metaverse and NFT was disconnected from foreign development, leading to a rapid increase in domestic attention to AICG and maintaining a close pace of technological development with major internet giants. With the rapid development of AI technologies such as GPT, ERNIE Bot and Tongyi Qianwen, people are worried about AI replacing work.

On April 12th, a screenshot of an email circulating online showed that well-known public relations and advertising service provider Blue Cursor issued a notice announcing the complete cessation of outsourcing work such as creative design, solution writing, copywriting, and short-term employees, laying the foundation for a comprehensive embrace of AIGC.

The decision of Blue Cursor to completely stop outsourcing procurement will undoubtedly have a huge impact on the advertising and modeling industry. AIGC has had a significant impact on the advertising and marketing industry and practitioners, driving a new industry stage and personnel reshuffle. Driven by external influences such as AIGC, companies in various industries also need to adopt new process management models.

Many people may be curious about how much impact AICG has brought to the marketing and advertising service industry? In the internal email of Blue Cursor, it was explained that the measure to stop outsourcing is to lay the foundation for a comprehensive embrace of AICG. AICG has greatly lowered the creative threshold, and designs, illustrations, and original paintings that were previously considered to require artistic and complex techniques have been greatly impacted in this wave of AICG.

Many game companies are starting to reduce the number of highly paid original artists, and advertising companies are using AI drawing tools such as Midjournal for design, storytelling, and comic production. Even clothing companies are starting to use Midjournal and PS for secondary processing, replacing the work of models and photographers. This type of tool can automatically generate exquisite images based on the language and text described by the user. Although the generated images may lack "spirituality," they are already sufficient for businesses and individual businesses with limited budgets for commercial advertising.

Future content creators need to have the ability to interact with AI, conduct AI training, and generate keywords using AI to better embrace the arrival of the AI era. The move of the blue cursor indicates that they are taking a lead in responding to the release of the first AIGC supervision document, demonstrating their keen insight and decision-making ability for the future.