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Guangzhou website construction | Why do we need to create 404 pages for webpage production?

2023-07-24

When optimizing and promoting websites, the role of 404 pages cannot be ignored. Some people may not be familiar with 404 pages, resulting in difficulty starting when encountering them. However, in fact, the role of 404 pages is very important. Therefore, during the website construction in Guangzhou, it is necessary to do a good job of 404 pages during the webpage production process, which is very helpful for the optimization and promotion of the website.

The Benefits of Creating 404 Pages in Web Page Production

Firstly, let's understand what a 404 page is?

Simply put, a 404 page is a page that is returned when a user or spider is browsing a webpage and the server is unable to provide information properly, or when the server is unable to respond and the reason is unknown. It means that the requested URL does not exist or cannot be found, and users will see this page when browsing the website.

What is the impact of 404 pages on SEO?

The impact of page 404 on SEO is very obvious. When a search engine spider requests a URL, if it receives a "404" status code response, the search engine will know that the URL has expired and will delete the webpage from the index library and no longer index it. When the search engine receives the "200" status code, it will consider the URL to be valid, index it, and include it in the index database. This leads to two different URLs having exactly the same content, which can lead to issues with copying web pages. In some cases, it can reduce the website's weight, while in others, it may cause the website to be dropped by search engines.

What are the benefits of creating 404 pages for website construction in Guangzhou?

1. Avoiding dead link issues: When a website experiences dead links, page 404 will notify search engines that the link has expired and will no longer index the webpage. It will also provide feedback to the data center that the webpage represented by the URL has been deleted from the indexing database to avoid affecting the website's indexing.

2. Improve user experience: When users access pages that do not exist or have been deleted, the 404 page can friendly inform users that the page does not exist. In addition, on page 404, some interesting elements or designs can be added, such as links that prompt users to try other related content, thereby improving their stay time on the website and increasing user stickiness.

3. Avoid declining trust: search engines use List of HTTP status codes to judge the status of a web page. Returning a correct 404 status code can make the search engine give up indexing the link, so as to avoid reducing the trust of a website due to duplicate content.

Overall, although 404 pages are not directly displayed on the website, they still play an important role in optimizing and promoting the website. When making web pages, it is important to pay attention to the design of 404 pages to improve the user experience and search engine ranking of the website.