MRT为企业互联网+ 赋能

Nowadays, more and more enterprises have established cooperative relations with customers from all over the world, and the traditional customer management mode can only be applied to the enterprises with few customers and certain obvious characteristics. With the diversification of customers, the development of CRM software system has emerged.

CRM software system development includes customer personal information, sales performance, sales records, operation data, performance reports, sales funnel and other functions, mainly used for sales and operation departments, through the system can accurately and quickly deliver customer clues, contact customers, through customer portraits targeted to break the needs of each customer, improve the order signing rate.

Since the development of CRM software system needs to be customized according to the situation of each enterprise, each system will have different situations. Generally speaking, customer management systems are divided into the following types:

A. Operational. This kind of system is mainly for the operator service, mainly to support the sales work, the function mainly includes call center, short message notification, clue pool, sales funnel, operation workbench, customer service; Each interaction between the operator and the customer can be uploaded to the background of the system, and the data can be retained to the customer database. The sales can call the initial communication process through the background to understand the first demand of the customer.

B. Collaborative. This kind of system pays more attention to the integration of multi-channel resources and can collect customers' personal information in a more comprehensive way by integrating the call center, E-mail, fax, etc., to ensure that customers' information is comprehensive, accurate and consistent. Through the efficient information collection of this technology, various communication channels of customers can be closely linked together, and through the internal information support system, Ensure the accuracy of customer channels.

C. Collaborative CRM. By integrating operational CRM, collaborative CRM, analytical CRM and other major functional CRM, it not only has call center, short message notification, email, customer personal information, clue pool, but also has face-to-face communication, Internet, statistical tools, data reports, databases and other functions to integrate into a more complete CRM system. Collaborative CRM system has stronger synergy, integration and comprehensiveness.

CRM software system development focuses on customer management, and conducts portrait analysis for each customer around the customer's life cycle, sales process, order signing and after-sales service, and provides personalized services and products to each customer according to the characteristics of the customer.

CRM software system has been developed to complete the management of customers from all over the world, which is convenient for enterprise sales. Through Internet technology, it has achieved the goal of improving enterprise efficiency, customer satisfaction and sales productivity.