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Benefiting from the current market situation, some people began to focus on the development market of digital collections. But if we want to design our own digital collections, we need to know some key points. What are the key points of digital collection development? Today, Mingrui Xundong introduces these key points to you.

1. Combination of virtuality and reality. Digital collection is actually a kind of virtual goods. If you want users to accept your digital collection, then we should combine the virtual with the real in the process of digital collection development, that is, effectively bind with some physical goods, so that we can not only market our digital collection, but also improve the sales of physical goods, which can be said to kill two birds with one stone.

2. Visualization. Some people will have such a misunderstanding in the process of digital collection development, that is, there is no visualization, which causes others to have no specific impression on your digital collection. So we need to visualize our digital collections. By cooperating with well-known IP or designers, we can greatly improve the market attention of digital collections.

3. Comply with the issuance rules. Some people will not understand what the distribution rules are. In fact, the distribution rules are to know what purpose they want to achieve when developing their digital collections. The behavior without purpose will be meaningless. Knowing clearly whether you want to make profits or brand effect can better promote your digital collections.

4. Integrated marketing. Why can others push their digital collections to the market, but there is no movement in the development of their digital collections? The key is not to do a good job in integrated marketing. Once your digital collection and brand marketing are separated, your own development process will be a failure, which will bring you great losses.

In short, when developing digital collections, we should know the key points such as the combination of virtual and real, visualization, compliance with distribution rules, and integrated marketing, and integrate planning in the process of each link to ensure that our development process can achieve the desired results.