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The Internet information age will eliminate some traditional enterprises, and many enterprises that can complete the transformation of online business model are doing the development of small program mall. The development of small program mall brings good opportunities to enterprises, but it will also face some initial challenges, but the opportunity is always greater than the challenge.

As we all know, there are many ways to do online business, such as small program, APP, website, H5, system, etc., so why there are so many choices, enterprises still choose to develop small program mall?

With the widespread use of small program, more and more businesses began to establish their own small program store, because compared with the traditional wechat, small program mall response quickly, can let consumers better enjoy the consumption experience, therefore, more and more traffic into the small program development platform.

First of all, the value of small program mall is huge, small program software development of the application function is incomparable to other software, it can meet the needs of people from all sides.

In the future, with the rapid development of the mobile Internet, innovation and change in the development of small program mall will also follow. When enterprise users consider their small program plan, they also need to consider its commercial value, especially the key factors such as its functional demand and difficulty, which are important factors to promote the popularity of small program mall.

Secondly, the advantage of mini program mall is that LBS positioning service can be accessed through multiple online portals, and the frequency of use is also concentrated online, and marketing attributes are added to help enterprises solve many business problems. If merchants with online physical store business expand their online business in mini program mall, Can help them achieve more efficient operation by reducing a lot of labor and material costs.

There is an important point in the era of Internet information technology, that is, the need for network operators, small program mall development is how to use operators to further help enterprises get customers?

Carrier big data accuracy. The comprehensive service platform of operators' big data accurate customer acquisition technology independently establishes digital models according to needs, and screens customers' portraits for many times to ensure the accuracy of data. As enterprises acquire customers more and more on the Internet, network promotion has become the future development prospect, which can fundamentally reduce marketing costs. Through the screening of big data, small program mall promotion for the group will be more accurate, accurate target groups make it easy to transform retained customers.

At present, many enterprises have been transformed in the initial stage of online transformation, and have the awareness of position. In this process, the mini program mall bears the enterprise reform needs from offline channels to online positions. By providing data, content and other assets precipitation, it provides positions for enterprises, so as to realize the separation between business transactions.

Small program mall development is the product of the Internet information age, it can assist enterprises to complete the transformation of Internet business, reduce business operating costs, expand online customers.