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In the first half of 2023, the popularity of the topic of MetaUniverse has been increasing. The digital collection of MetaUniverse is also becoming one of the choices of brand marketing. How to grasp the new opportunities of the digital collection of MetaUniverse has become the concern of most people.

The topic of NFT has always been a hot topic for everyone to pay attention to. In the art, collection and science and technology circles, people from all walks of life are paying attention to the information of the NFT track, and various platforms and promotion companies are eager to try. Big internet companies have invested in the digital Tibetan market, and the digital Tibetan platform of the metauniverse has sprung up like a bamboo shoot after a spring rain. Big consumer brands continue to release customized NFT products. What is the reason for the popularity of NFT and what is its marketing logic?

The digital collections of the Meta Universe are both very popular. People who don't know why will ask, what is the relationship between them?

First of all, NFT, like the function of physical key, acts as the effect of opening the "door" in the program. It can identify the blockchain in NFC to confirm the user's rights, realize the decentralized transfer of rights in the virtual world, and become the entity of power in the metauniverse.

Under the scenario and concept of Meta Universe, Meta Universe E-commerce - NFG has realized the continuous commercialization of Meta Universe data collection, combined with Meta Universe social networking and e-commerce marketing, to create non-homogeneous products for the brand. With the perfect theoretical framework of NFG and the virtual and real interaction diagram of NFG, Micro Three Cloud has shown the general trend and direction of e-commerce marketing of digital collections of MetaUniverse to the domestic MetaUniverse digital collection industry.

There are four application scenarios for the NFG of MetaUniverse E-commerce:

1. Commodity traceability: Through NFT blockchain technology, the unique and tamper-proof identification of digital goods is given to ensure the scarcity of digital goods. At the same time, after the transaction process is completed, the right of the goods can be confirmed immediately.

2. In terms of digital collections: the IP assignment and scarcity of brand digital collections give users on social platforms recognition of the topic of discussion and the real identity in the circle of digital collections under the brand name, and also bring the effect of IP value-added to the brand.

3. Antiques and artworks: use the digital collection service platform to improve science and technology and marketing capabilities, gradually digitize antiques and artworks and carry out rapid digital collection marketing promotion.

4. Cultural and creative copyright: compliance management is based on the controllability hidden in e-commerce marketing. It strengthens and builds the cultural and creative IP, conforms to the cultural and creative IP policy, and opens up a new and traceable cultural emerging industry.

The digital collection of MetaUniverse creates the virtual world of our life with new technologies and rich application scenarios, and we will continue to explore the impact and changes of the digital collection of MetaUniverse on the virtual world from the perspective of e-commerce.