MRT为企业互联网+ 赋能

As we all know, the popular widget relying on WeChat is convenient for businesses to develop new marketing channels, but most of the built-in functions of the widget are relatively limited and can not fully meet the needs of enterprises, so we need to customize and develop WeChat widgets.

So the question is, why do enterprises develop small programs? Is it simple to follow the masses? Or is this little program really different?

1. Get more traffic for enterprises: enterprises have solved most of the problems that need to pay for traffic drainage based on WeChat's 1 billion user base.

2. Excellent user experience: applets can be scanned and used without installation and uninstallation. They are light and small, and operate quickly. They do not occupy the memory of mobile phones and do not actively push information to users.

3. Highlight enterprise brands: WeChat's 100 billion market traffic exposure, and small programs enhance WeChat brand awareness.

4. Reduce enterprise development costs: The cost of customized development and production of small programs is one-third or less of that of APP, which saves most of the development costs for enterprises and is also a trial and error opportunity for small and medium-sized enterprises or self-employed businesses.

5. Rich application scenarios: WeChat applets have a wide range of application scenarios, including life services, leisure and entertainment, departments and institutions, commercial catering, tourist attractions, education and medical care, etc.

6. Save enterprise resources: In addition to the development cost which is one third of the APP, it can also achieve unified backstage management and save resource consumption costs for enterprises.

The development and production process of applet customization is as follows:

1. Product consulting: Based on your project needs and the nature of WeChat widget itself, the product manager of the development company will help you plan reasonable and feasible solutions.

2. Requirements sorting: The development company will sort the requirements into complete and thorough functional documents, including detailed functional descriptions of UI, front-end and back-end, to make the project implementation more efficient and transparent.

3. Design and development: professional designers and engineers carry out project development under strict development technology and design rules, and regularly send project progress reports after completion

4. Test online: professional test team will conduct a comprehensive test of the effect and compatibility of the applet on different models.

Applets are a closed-loop and benign ecosystem. In the future, WeChat applets will be better developed and produced with the help of extension plug-ins. The development and production of customized applets will have more space to play in the future, with more and more open capabilities, and will be highly cohesive with users. It is one of the best choices for enterprises to expand marketing.