MRT为企业互联网+ 赋能

With the introduction of WeChat mini programs, many visionary enterprises have integrated into the wave of mini programs and quickly seized the market share. According to relevant data, the offline retail industry index has always been in a leading position, followed by the catering and travel service industries. E-commerce, catering, and retail are currently the industries with the shortest and most obvious monetization paths in the WeChat ecosystem, which also means that mini programs are highly compatible with offline scenarios.

As the saying goes, opportunities cannot be missed. However, some companies still remain skeptical about the data generated by WeChat mini programs. Therefore, today Guangzhou Mingruixundong Company will share the benefits of developing WeChat mini programs and the reasons why offline stores need to develop WeChat mini programs.

1、 Why is WeChat Mini Program Development So Popular

Today, with the prevalence of mobile internet, WeChat, as the dominant user base after QQ, has become unquestionable in terms of user numbers and usage duration. I believe many friends habitually check their social media, like, forward, follow, and more before waking up and going to bed every day. And WeChat payment has also become one of the common behaviors in daily life. In such an ecological environment, many users and businesses are active in the circle of friends, WeChat groups or official account to find opportunities to make money, and the launch of WeChat applet undoubtedly provides an opportunity for them.

When WeChat official account was first launched, many people did not think highly of it, but it finally achieved great success. WeChat applet is based on the innovation of WeChat official account. It can be said that with the emergence of WeChat applet, official account has become more and more the entrance of applet. In addition, WeChat mini programs are defined as tools that connect various offline scenarios, increasing people's attention to WeChat mini programs. More and more businesses are also aware of this and have joined the mini program camp.

2、 Why do offline stores develop WeChat mini programs?

From the birth of WeChat mini programs to the present, their functions have been constantly updated, with new surprises almost every week and new changes every month. The nearby mini program function of the mini program online allows users to discover nearby merchants and click to view the product and discount information of the merchant mini program, achieving a close combination of online promotion and offline physical store sales, bringing more customer traffic to the physical store.

For users, using WeChat mini programs can make it easier for them to find the content they need. For example, when they need to find a hotel while traveling, they only need to search for relevant information in the mini program to find the target merchant, saving a lot of time and cumbersome processes. In addition, the offline scenario of the mini program has natural advantages, as users can directly complete the shopping and payment process in the store through the mini program, avoiding queuing and waiting. The most important thing is that for users with low phone memory, mini programs do not occupy phone space and do not frequently push information to disturb users like apps do.

For merchants, mini programs make it easier for users to find stores, which may trigger consumer behavior. In addition, utilizing the social fission effect of WeChat, customers can share their store mini programs with more friends, thereby achieving secondary dissemination. This not only brings more new customer traffic, but also provides free promotion and visibility enhancement. Therefore, the development of WeChat mini programs not only saves merchants a lot of advertising costs, but also makes it easier to obtain accurate customers.

I believe that after reading the analysis of WeChat mini programs above, you have also gained an understanding of the benefits of mini programs. So how do you develop your own merchant mini program?

3、 Which company is good for developing WeChat mini programs in Guangzhou?

The development of WeChat mini programs, like app development, requires consideration of team, experience, and service. Guangzhou Mingruixundong Mini Program Development Company, with nearly ten years of experience in internet development and a golden ratio of team size, is a well-known local development brand enterprise in Guangzhou. With excellent technology and service quality, MRT has provided services to multiple Fortune 500 companies, international brands, large state-owned enterprises, and well-known domestic internet companies, and has received unanimous recognition. Action is better than heart racing. Friends who need to develop mini programs, please contact us with your needs!