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I believe that small programs have been widely used in the world for several years, and everyone is very familiar with small programs: Pinduoduo, Harrow Bike, Volkswagen Reviews and other small programs. I believe that everyone has used them more or less, including the popular small program game of "sheep and sheep" in 2022.

The form of applets was not called "applets" long ago, but was called open platform applications. It is an application platform attached to the software, and the original building functions will be enriched. Yanglaogeyang earned 20 million yuan in just a few days under the subsidiary of WeChat and Tiktok; Zynga Game Big Head initially became a multi-billion dollar listed company as an affiliate of Facebook. It can be seen that even "small programs" developed on the platform have the possibility of being mined out of a huge market.

Although most of the applets we are talking about now refer to WeChat applets, in fact, Internet giants at home and abroad have their own applets ecosystem. Alipay is also among them, but there is not much demand for Alipay to develop small programs.

Back to True Story, what are the differences and advantages between Alipay and WeChat platform applet development?

1. The types of Alipay and WeChat software positioning are different: both Alipay and WeChat have a large number of users, but for the type of software, WeChat belongs to social software, while Alipay is more of a payment tool software. Although both active users are high, the use direction is not the same. Compared with Alipay, WeChat users mainly use WeChat for social entertainment or work, stay longer and use more frequently. As a small program relying on software for survival, WeChat is undoubtedly a huge flow pool.

2. The similarity between Alipay and WeChat is high: the similarity between technology stacks is very high, with only some differences in detail language differences. However, WeChat entered the small program much earlier than Alipay, which determines that under the same background and many conditions, WeChat will improve the rules and update the small program much faster than Alipay.

3. The restrictions of Alipay applet are far more than those of WeChat: as a major payment software, the degree of investment and care in applet is far less than that of WeChat, and the problems such as too many management background bugs, insufficient data analysis, etc., complained by technical personnel, are far more restrictive than those of WeChat in terms of the authorization and function endowments of a series of applet and the rules of subsequent operation applet.

In terms of business and performance, WeChat applet development is slightly more mature than Alipay applet in terms of technology and development life. For businesses that want to develop through multiple channels, Alipay applet can also be selected as a new channel marketing direction.

In recent years, WeChat and Alipay Internet giants have also been investing in small program projects, and I believe that small programs will also present a different picture in the future!