Since its release, WeChat applet development has brought new opportunities to many enterprises and businesses. The emergence of small programs can bring low-cost people flow to businesses, as well as higher exposure to businesses and enterprises, and play a better role in promotion and publicity. With the popularity of small programs, the Internet is swarming, bringing new opportunities to break the silence for deposit marketing in many industries.
First of all, in terms of cost, the development process of APP applets is simpler than that of APP applets. At the same time, it is also a popular project at present. The development cost of applets is only about one-third to one-half of that of APP. Entrepreneurs will not miss such a bonus opportunity, after all, the opportunity is not waiting for.
Secondly, the development of small programs has always been characterized by convenience, speed, no need to download and one-time. So every place where a small program appears, as long as it is in WeChat, can carry out free and extensive operation publicity by paying only the development cost. Whether it is in WeChat, official account, circle of friends, advertising blocks and other places, as long as it is well used, it can create a project result of small pay and big return.
In addition, in today's era of Internet development and continuous progress, the cost of each promotion and access to traffic is extremely high, especially the promotion cost and time cost of accurate traffic are more expensive. Therefore, the cost of traffic developed through small programs is lower. Although inaccurate traffic is not friendly to retention rate, the low-cost traffic of small programs gives more exposure and publicity to the brand. In addition, the applet is an application that can be used anytime and anywhere. Its function is simple and easy to understand, and its traffic depends on nearly 700 million active users on WeChat. Although almost all small programs can be used when they are developed, there is no need for tedious installation. However, entrepreneurs also need to have a clear positioning for the small program. It is an indisputable fact that the development of the small program is ready to be launched. However, how to retain new and old customers and increase stickiness through emotional resonance and novel publicity is the most important. Entrepreneurs must understand that only with enough precise customers can they have the role of optimizing decision-making for the next promotion and promotion of the small program. Operators need to describe and plan the management of users suitable for their business to achieve efficient and meaningful precision marketing.
The bonus that the cake of small program development can bring to users may be much larger than a series of auxiliary tools like APP in the past. In terms of cost, it is not only a low-cost trial and error opportunity, but also an excellent tool choice for entrepreneurs to start.