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As the Spring Festival approaches, many brands have recently launched the last round of closing marketing at the end of the lunar calendar. There are countless H5s in WeChat, but they are always moved by one or two H5 customizations, and are constantly swiped and shared in the circle of friends. From the perspective of marketing, H5 customization is undoubtedly a marketing artifact that can rapidly increase brand exposure, gain new users and become highly active. From the design point of view, H5 customization should pay attention to the design expression in addition to the exquisite interface design. How to embed and express brand IP needs detailed planning.

First of all, most people will choose excellent development companies to customize H5. The development companies will determine the main direction of design according to the corporate culture and intention needs. Combined with key words and most of the summary, the popular H5 customization types are: annual list, annual key words, invitation to answer questions, check-in and punch in, personality test, etc. The development company also needs to make a practical division of the enterprise's input cost and the expectation and dependence on H5 customization, so as to maximize the realization of H5 customization flow after determining the positioning.

After the direction is determined, the design process will start. The design process is divided into content planning and form design. For example, research shows that MBTI is the most widely accepted testing theory. From the four dimensions generated by this theory, we can get 16 different types of personality, judge according to the user's choice, and make H5 customized test questions that can resonate with the user in the test. Even if the entertainment is greater than the test itself, the marketing purpose has been achieved, and the tester is also happy with it. After clarifying the principle, we need to plan the content in detail, such as how to arrange the test sequence, set the personality name, and analyze the feature description. Carry out H5 customization according to a product, and derive user experience objectives. Only when users trigger users' emotional resonance and sharing desire in an experiential way is a successful performance of H5 customized marketing.

When designing the H5 customized product experience, how the product can meet users' spiritual and emotional needs while paying attention to its own process and content strategy, and provide emotional value, is to measure the excellence of an H5 customized design and operation strategy, as well as the acceptance of the final results. As the content operation becomes more and more refined, our business marketing methods become more and more, and the design of H5 customization and follow-up of real-time hot spots become a necessity for operators.

Through H5 customization and product-related linkage activities, we constantly capture the hearts of users, including the information and interaction forms that the brand needs to convey, as well as the strengthening and marketing of the brand IP.