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The popularity of the small program market has brought many business opportunities to the current enterprises, which has led some enterprises to develop their own small programs. However, we need to be aware of some key points during development, or we will end up with failure. Today, we will tell you the main points of small program development must be clear.

1.Find the right market positioning. Many enterprises in the development of small program did not find the specific market positioning, the result of small program out not only failed to attract users, let alone achieve revenue. Obviously, we must find the correct market positioning in the development, so as to develop a suitable small program for the corresponding population, and then improve the user flow of small program.

2. Identify your strengths. Nowadays, there are many enterprises developing a small program in the market. In the face of such a large number of competitors, we must make clear the advantages of our own enterprises in the development, and then integrate the advantages into the small program, so as to help their small program stand out in the market and become the priority of users.

3. Focus on user experience. An analysis of many failed mini programs reveals the fact that user experience is not a priority, so much so that users use them once and never use them again. So we must pay attention to the user experience in the development, that is, to create a small program to improve the user experience, to promote the popularity of small programs.

4. Active marketing and promotion. Some enterprises think there is no need to carry out marketing promotion after the development of small program, after all, small program itself has its own traffic. In fact, if there is no marketing promotion, then the user does not know the specific name type of small program, more will not be used. Therefore, we must actively promote the marketing in the development, in order to constantly improve the popularity of the small program.

The above is our small program development must be clear when some of the key points, including looking for market positioning, clear their own advantages, pay attention to user experience, active marketing and promotion, and so on, clear these points can make their own enterprises in the top.