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With the advancement of technology and the continuous improvement of user needs, enterprise website construction often faces the problem of website revision. The revision of a website usually refers to a significant adjustment to the overall structure and interface design. So, what should I pay attention to when modifying a website? Mingruixundong MRT summarized the following points.

1. Clarify the purpose of the revision

Before conducting website revisions, it is important to clarify the purpose of the revisions. Is it to improve user experience, enhance brand image, or to increase conversion rate? Then it is necessary to determine whether the version number of the webpage creation needs to be changed or converted to a new CMS system software. If only the interface design is changed, the webpage content and website structure will basically not change, and the HTML encoding will hardly change. It is just for the pursuit of better visual effects and will not have an impact on SEO. You can make changes immediately.

But if you want to use a new CMS system software, it's best not to change the webpage content and website structure. The key lies in the setting of the website URL. If the original file directory and document naming conventions can be rewritten, the original URL structure can usually be maintained. If there is no relevant initial file directory and naming convention, it can only be completed according to the call.

2. Changes in website domain names

If the URL changes, it is equivalent to turning the website into a brand new webpage. From the perspective of Baidu search engine optimization, this will be seen as a brand new website, where all pages have been renamed while the original URL still exists in the Baidu search engine database. This will lead to a large amount of duplicate content, which not only has a significant impact on the website's keyword ranking in major search engines, but also leads to continuous fluctuations in total traffic. If you need to move the URL, try to use 301 redirection and bear the inconvenience for a long time.

3. Website structure adjustment

The adjustment of website structure must be carried out from the surface to the deep level, otherwise Baidu search engine will often turn against the wind and cause various problems. This includes a reduction in Baidu's inclusion and a reduction in website weight. Firstly, in order to ensure the Baidu inclusion of the website, even if interface design improvements or the application of new systems are made, the content of the website should basically not be changed. Gradually restore the Baidu search engine to its previous level before considering modifying the navigation bar or webpage content.

4. Improve overall planning

If it is decided to change the structure of the website, it is best to conduct a detailed overall plan and consider all possible situations before proceeding with the revision, in order to avoid unnecessary repeated modifications, which will lead to Baidu search engine re evaluating the weight and ranking. Frequent website changes or unreasonable overall planning can have a significant impact on the website.

Through reasonable website revisions and upgrades, we can enhance the user experience and functionality of the website while minimizing the impact on search engine optimization. For enterprises, websites are an important channel to showcase brand image and attract potential customers. Therefore, when making revisions, it is important to carefully consider and ensure that the needs of users and search engines are balanced.

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