New trend of beauty marketing in beauty mall APP application development
2023-02-07
The development of APP applets combined with offline brand marketing is the trend of the public. At the present time of continuous recovery in various industries, the development of APP applets in the beauty mall will also usher in new opportunities.

The development of beauty APP applet under the Internet caters to the development trend of "Internet plus+beauty e-commerce". The end of the epidemic has brought more industries back to life. Combining Internet marketing, we will continue to explore more market opportunities.

 

 

 

What are the features of beauty platform APP applet development?

 

The development of beauty platform APP applet has realized the online promotion of traditional beauty industry, and plays an important role in the promotion and marketing of today's platform. Use the banners and UI of the applet or APP to promote the design and function to trigger the user's purchase desire.

 

What are the functional blocks of beauty platform APP development?

1. Platform information management function: users can realize the efficient management scheme of the platform users through the beauty platform APP software, and the information of the platform beauty product composition, inventory, sales and other information is available. The content of beauty products can be updated to achieve regular new products and active users. The platform's beauty order purchase list processing and other programs can be effectively processed through online information data, so as to optimize and upgrade the overall operation mode of the platform.

 

2. Platform function classification: The beauty platform APP can distinguish various products on the platform, so that users can better view different functional services on the home page, so as to use the functions of the experience platform. Standardized, clear and detailed classification also facilitates users to find the products they need and improve the purchase rate.

 

3. Acquisition function of beauty products: There are many kinds of beauty products, and users need to make choices and judgments according to the suitable skin texture, skin color and efficacy of cosmetics on the platform and in combination with their own reality. Users can understand the specific styles of brand beauty products through the development of beauty platform APP applet. In the lower part of the product, set the detail page or internal analysis composition table to introduce the product and describe the product, so as to gain the understanding and trust of users.

 
4. Online shopping function of goods: users can quickly purchase orders online through their own needs for beauty products and the description of products by merchants on the platform. The beauty platform APP applet development platform will provide users with detailed product information to facilitate their purchase. After the purchase is successful, you can view the distribution status through the order, obtain real-time logistics, and view the specific location of logistics distribution.


5. Send cosmetics coupons: the beauty platform APP applet development platform can distribute cosmetics coupons to users in the form of sign-in or small games on fixed promotional marketing festivals, so that users can buy the beauty and skin care products or cosmetics they need at a more affordable price, and use the psychology of preferential consumption to improve users' desire for goods.


The development of APP applets combined with offline brand marketing is the trend of the public. At the present time of continuous recovery in various industries, the development of APP applets in the beauty mall will also usher in new opportunities.