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The ultimate goal of any industry and any product is to sell for cash. After many enterprises have developed to a certain stage, they have turned to build a micro mall of their own in order to seek new development channels. Therefore, the micro mall system customized development has developed.

What is the micro mall?

Micro mall is not a small mall, the "micro" here is not small meaning, micro mall is also called wechat mall, refers to the third party research and development in the use of wechat mall, micro mall combined with Internet technology, wechat, multiple third-party payment channels to form an integrated online shopping mall; Consumers only need to search the wechat mall on wechat to enter the interface to complete the purchase and order, and can also complete the combination of online and offline mode.

Similar to the general mall system, micro mall system is also a mall, so the general mall some function points will have, in summary, micro mall system customization development has several management subsystems: member management subsystem, promotion management subsystem and commodity management subsystem.

Membership management subsystem. Through the member system can easily and quickly manage the enterprise's members who use the micro mall, using the member management subsystem, for each type of members into categories, can improve the repurchase rate of members; At the same time, for consumers who have consumed in the mall but have not joined the membership, we can use a variety of ways: coupons, member preferential goods, preferential activities, service quality, etc., to convert ordinary consumers into their own members;

The promotion management subsystem existing in the customized development platform of the micro mall system can advertise products or new products through the functional modes of promotion review, production, upload and update, improve their exposure rate, and position the products and audience groups more quickly. Popular products can attract the store through the promotion and exposure.

Commodity management subsystem. This is a must for any industry, for any shopping platform. It includes: commodity removal, commodity promotion management, commodity inventory management, commodity sales management, commodity trading management, etc. Through data detection of commodities, changes in market demand can be observed in the first time, and changes in sales direction can be made immediately, which can reduce losses caused by information asymmetry. With sales data management, merchandise sales can be viewed at any time and business strategy changes made.

The customized development of the micro mall system links multiple third-party organizations, and has a wide range of use, which can save the corresponding operating costs and reduce the promotion costs. Accurate audience group, fast feedback, business strategy can be adjusted in time, reduce the risk of loss, the system has multiple functions, strong performance, and can effectively deal with various problems.