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With the development of mobile Internet, traditional e-commerce has been severely tested. People's consumption habits and market development has become the traditional e-commerce can not cross the gap, mall small program development gradually appeared in everyone's vision; In order to improve the customer rate, complete the rapid transformation of e-commerce, lock the fan base, develop private traffic, many enterprises will gradually shift the focus to online.

Mall small program development how to complete the transformation of traditional e-commerce revolution?

1. Multiple entrances and multiple exposures

In the development of the Internet, wechat has more users than any other software or even platform. And the entrance of small program is very many: whether it is friends circle advertising, sharing, platform search or plug-in, can enter the application the fastest; Thus small program spread fast, high exposure. When the exposure of mall small program rises, there will be more flow naturally, and the opportunity to transform into customers will increase; This point for all apps, systems are not comparable;

2. Complete supply chain

After the outbreak of the epidemic, most of the enterprises that rely on the platform to develop realized that they could not develop sustainably without a complete supply chain. Affected by the lockdown control, express delivery business suffered a serious blow, employers after purchasing products can not deliver, resulting in a decline in the purchase rate; For example, Jingdong has a perfect express delivery supply chain, which can resist the impact of the epidemic to a certain extent.

After the development of mall small program, no longer rely on the platform, small program background has a perfect logistics management system, can spontaneously deal with express logistics problems, is conducive to reduce the adverse impact of non-controllable factors.

3. Reduce customer acquisition costs

For any enterprise that enters the platform, more or less third-party platforms will take commissions or service fees. In addition to offline operation, online operation also needs to be increased, resulting in relatively higher operating costs. Mall small program development, in the small program transaction orders will not be extracted service fees, at the same time can reduce special operating costs, businesses through the application of their own activities can also drainage.

4. Private domain traffic

It is difficult to have their own fans on the platform, because the drainage of the platform is faced with a large group of one-time traffic; Mall small program development, can carry out secondary sales for employers, through different activities, marketing fission, promote the secondary transaction, create their own private domain flow, a large number of fan groups bring endless benefits.

In the long history of the development of the mobile Internet, the traditional e-commerce must be reformed to develop stably. For the e-commerce industry, the development of small program in the mall can effectively improve the retention rate and re-purchase rate. It can also reduce operating costs and maximize profits.