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Social fission, free and low-cost promotion and marketing Pinduoduo was born as a small program developer. Its popularity and popularity have become the third largest shopping platform after Taobao JD.com, making the catering industry envy it. However, free small daily necessities, fruits with an average of 3-5 yuan and consumers under 10 yuan are not necessarily customers of the catering industry, or it is difficult to attract customers of real value to the catering industry.

Achievements of Pinduoduo's WeChat applet development: According to relevant statistics, since the launch of the applet, the flow of WeChat applet development has made Pinduo stand at the forefront of the storm. In the frenzy of more than one billion people in WeChat, Pinduoduo has set off a shopping platform industry storm by taking advantage of the unique behavior of bargaining and bargaining on the shopping platform for free, and won customers by relying on the low-cost publicity of more than one billion people and at a lower and more affordable price.

After all, the cost-effectiveness ratio is still the criterion of buying, selling and shopping. First of all, the main thing is to collect wool. From the initial frenzy of frantic bargaining among WeChat groups in the circle of friends, to the gradual return of the masses from fever to rationality, it is difficult to break most of the curse of low price, copycat, low cost performance, and wrong goods. In addition to the fact that a few suppliers have become a fish in the net and have not been profited from by middlemen for online trading, the vast majority of them still have the advantage of low cost performance.

Paying the appropriate cost on the development of small programs will attract more meaningful and valuable customers: the catering industry is not more than Pinduoduoduo, the freshness of the ingredients, the proficiency of the technology, the marketing method and service attitude are not the same as Pinduoduo. On the contrary, the wool in the catering industry is often the most self-defeating performance, and can not achieve the purpose of truly serving users. The wool party that has spent a lot of energy and financial resources to establish may just meet customers by chance after the party. Therefore, paying proper costs for operation and publicity will naturally attract more valuable real customers. The development and marketing of small programs with planning and strategy will win the favor of real users far more than blindly providing free and cheap services and goods.

The development of Pinduoduo applet as one of the three major shopping platforms is admirable, but the catering industry is not suitable for this cheap and rough wool party. Make good use of small programs to develop and market festive-related activities, and believe that the catering industry will have a better future.