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According to the latest news, it is said that Meta, the parent company of Facebook, may further explore generative AI technology and plan to introduce AI Chatbot into its social platform Instagram. But currently, Meta and Instagram have not responded to this.

It is understood that Instagram's AI Chatbot can talk with users, provide suggestions for users' problems, and help users write messages. In addition, when users talk with others, they can invite them to join the conversation through @ Chatbot.

It is revealed that the overall design and use experience of Instagram's AI Chatbot may be similar to that of the similar service My AI launched by Snapchat before. It is worth mentioning that Instagram's AI Chatbot is said to have up to 30 different character personalities for users to choose freely.

In fact, Meta has recently accelerated the application of generative AI technology and integrated it into various businesses such as advertising. For example, in mid May this year, the company released three new generative AI advertising tools, including text generation, background image generation, and image display.

Specifically, text generation tools can automatically generate multiple versions of advertising copy, allowing advertisers to select the most suitable version for a specific audience. The background image generation tool supports creating images by inputting text and using them as backgrounds for advertising materials. By using image display tools, advertisers can quickly create images of different sizes suitable for Meta's various platforms.

In addition, Meta has also launched a new AI model that can help advertisers use larger datasets to predict advertising effectiveness. According to Meta, in early testing on Instagram, this technology called Meta Lattice was able to effectively improve advertising performance.

In summary, Meta is accelerating the application of generative AI technology and applying it to different business areas on platforms such as Instagram. The introduction of AI Chatbot is expected to bring more intelligent and personalized experience to Instagram users, while the introduction of generative AI advertising tools will provide advertisers with more creativity and the ability to predict effects. Meta's continuous innovation efforts provide strong support for its competitive position in social media and advertising.