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With the strong support of the country for the cross-border e-commerce industry, the number of merchants is also constantly increasing, but there are not many merchants who truly make money. In order to succeed in the cross-border e-commerce market, it is necessary to master some correct methods for operating independent foreign trade stations. So how do independent cross-border e-commerce stations operate? The following is a summary of some practical methods for operating independent foreign trade stations by Guangzhou Mingruixundong Company, which can help businesses achieve new acquisition, retention, transformation, and ultimately achieve the goal of making money.

1、 Community Media Operations

Social media promotion is an important way to obtain free private domain traffic. The preferred social media platforms are ins and Facebook. By publishing a large number of brand stories on the platform, merchants can gain potential users and achieve the effects of spreading ten, ten, hundred, and thousands of stories. When promoting social media operations, the following three points need to be noted:

1. Content creativity: The rules and user preferences of each platform may vary, and content should be created based on its characteristics. Ensure that the content is interesting and engaging.

2. Consistent brand tone: To maintain the consistency and consistency of brand image and style, don't do funny content today, tomorrow will be sad. Consistent tone can make it easier for potential users to remember.

3. Interacting with fans: Interacting with fans, such as creating interesting content together, holding photo competitions, etc., can increase their participation and loyalty.

2、 EDM Mail Operations

Email has a high reading rate abroad, reaching 20-30%. And according to data, the contribution of email marketing to e-commerce sales cannot be ignored, bringing in approximately 20-30% of revenue. Therefore, merchants need to attach importance to email marketing and take the following measures:

1. Develop an email delivery plan: Communicate weekly and send relevant brand message emails based on seasonal characteristics.

2. Automated event email marketing: seamlessly linking emails with websites, providing flexible custom grouping, EDM emails, automated event email data analysis, and exquisite email templates.

3、 Additional purchase, cross/combination sales, repurchase

As Facebook's advertising costs rise, businesses need to increase their average order volume. Guide buyers in the shopping cart to make more purchases through additional purchases, cross selling, and combination sales. At the same time, doing a good job in repurchase marketing is also the key to increasing sales. In addition, shopping cart activities can be used to attract buyers, such as direct discounts and issuing coupons.

4、 Content Operations

High quality content can not only attract natural traffic from search engines such as Google, but also improve conversion rates by attracting the needs of potential users. Merchants need to create practical and attractive content to attract and retain users. For example, for jewelry websites, you can write some content on how to match accessories, so that the content directly meets the needs of the audience.

5、 UGC Operations

UGC refers to user created content. Adding a user review and Q&A system to an independent foreign trade website can help buyers better understand product information and strengthen communication between buyers and merchants. This not only helps improve the user experience, but also increases user engagement and website activity.

6、 Social media advertising

Despite the increasing prices of social media advertising, its effectiveness is still worth investing in. Merchants can selectively advertise based on the audience and region, in order to more accurately reach potential users, improve brand awareness and sales.

The above are the six methods summarized by Guangzhou Mingruixundong Company for cross-border e-commerce independent stations. Mastering the correct operation methods of independent foreign trade stations is crucial for the success of cross-border e-commerce. By utilizing strategies such as social media operations, EDM email operations, add on sales, content operations, UGC operations, and social media advertising, users can be better attracted and retained, conversion rates can be improved, and profitability goals can be achieved.