MRT为企业互联网+ 赋能

Since the official launch of WeChat widget in early 2017, widget development has gradually become a new marketing tool for people, ushering in a bonus period. How to develop small programs and put them into use and how to achieve revenue growth have become the problems of businesses.

Classification of applets and their respective revenue directions and functions:

1. E-commerce widget development: E-commerce is an industry with bright prospects both in the future and in the future. From the selection of various commodities, the quality and size of customer service communication, to the purchase, payment, and the formation of a closed-loop transaction chain, the user retention rate, conversion rate, and return rate are high and not low. E-commerce applets can enable customers to complete the whole purchase process in the applets, which is the most direct realization option.

2. Get through the development of online and offline scenario applets: The epidemic has made many physical businesses very difficult to operate in the past three years. The online and offline marketing methods have huge development space and potential. Using applets to break the online and offline barriers can drain the operators of offline physical stores and realize the effective realization of traffic. It includes online and offline functions of various social services to meet multiple needs of consumers at the same time.

3. Development of small game applets: The official website of the applets has opened incentive video components for game applets, and operators can implant advertisements to obtain revenue other than recharging the game itself. At the same time, WeChat has also opened the advertising component in the development of small programs. For the development of information, news, popular science, and tool small programs, in addition to the realization of cash flow through the opening of traffic on the advertising component, you can also place advertising spaces in your own small programs, or insert stickers to place advertisements in other small plug-ins such as the official account's circle of friends.

In terms of operation and promotion, small program development provides operators with a large number of active people and rich traffic access. Identify the user's source channel and user's subsequent behavior according to the user ID to carry out refined operation, and excavate high-quality customers through continuous time setting, user behavior path analysis and funnel transformation analysis. In the continuous stream of new customers, we can judge and retain high-quality users, and provide the basis for subsequent profit and long-term operation. Data analysis ability is very important. Most of the platforms have realized big data analysis for users, judged the effect of channel delivery, effectively judged the conversion degree of visitors and found their common points, so as to prepare for future decisions.

In the years from release to popularity, the development of small programs has been constantly improved and developed, growing in the voice of doubt. It has become an important part of the realization of network traffic of small and medium-sized enterprises and one of the channels for large enterprises. However, for enterprises and businesses, it is the most important to choose the appropriate way and channel.