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In the society after the comprehensive epidemic and opening up, small program development is a new opportunity for the e-commerce industry. Compared with the traditional e-commerce sales model, the promotion cost and maintenance cost are lower. Let businesses continue to accumulate users and improve the retention rate and conversion rate of users. Due to the use of small programs, it is natural to use various marketing tools to carry out activities to attract users. Planning marketing activities needs to be coordinated with continuous publicity. After the activity is over, you can view the data analysis of the background of the applet, and use the analyzed data as a reference to study how to customize and modify the next strategy.

Bargaining, seckilling and group buying are the most common marketing activities in the development of e-commerce applets. Applets development can enable businesses to carry out relevant activities in combination with the characteristics of products, which can reduce the promotion cost, improve the brand awareness, and also promote and add value to the brand IP. From the perspective of merchants, the bargaining activities of applet development are mainly aimed at stimulating the sharing and dissemination of users, and promoting the brand through circle of friends or group chat. From the perspective of users, they can share and invite friends to help successfully achieve the purpose of purchasing goods at a low price. The activity is beneficial to both buyers and sellers. Seckill and group purchase are also sales channels for merchants to solve the accumulation of goods, promote users to complete transactions quickly, and improve users' consumption experience with the help of active users. The number, effective time, and price of group games are set by the merchants.

With the rise of live broadcasting in recent years, e-commerce applet development has also achieved a good drainage effect for businesses in the live broadcasting situation, planning the live marketing path according to different user groups, and stimulating users' rapid consumption. At the same time, compared with APP, applet development can be more integrated with WeChat community, official account and other communication channels, and products can be packaged in the form of images or videos in tweets, so that users have a sense of identity and stimulate their desire to buy. Add the applet development link in the tweet to more accurately attract suitable customers, and there will be more transactions in the future. The community distribution function has realized efficient purchase transformation. Any user can become one of the independent distributors, share goods with the community, screen accurate users through marketing activities, sell goods to accurate users, obtain customers at low cost, and maximize the communication effect.

The operation function of applets is becoming more and more perfect. Understanding user needs, targeting the industry and brand positioning, and doing a good job in the marketing of applets and commodities have also become the responsibility and function of applets development.