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When the continuous upgrading of the Internet brings more opportunities for enterprises' operation, more and more foreign enterprises have heard the huge user traffic contained in the development of WeChat applets. Many enterprises suffering from the failure of website construction have seen the hope brought by WeChat applet. So, how can enterprises obtain more user traffic through WeChat applet development?

1、 Clarify the development positioning of WeChat applets: If enterprises want to use applets to better obtain user traffic, they should clarify what the business objectives of enterprise applets are, whether the ultimate purpose is to sell products, or the main purpose is to provide after-sales service, whether it is to build the enterprise brand or to promote the promotion of brand IP, and so on. The customized template and layout design of different applets are different, Therefore, enterprises must clearly define the positioning of WeChat widget development before targeted customization.

2、 Do a good job in the early planning and preparation for the development of small programs: There is no doubt that small programs have brought many races and opportunities to enterprises, but at present, enterprises should pay attention to the key issue of how to do a good job in the development of WeChat small programs. Before the development of WeChat applets, enterprises should make relevant preliminary planning and preparation work, such as asking for email to apply for the qualification and process of the applets, as well as the qualification certification of developers, and a series of other work. These two work are necessary to complete the application registration process before the launch of WeChat applets, which is a necessary step in the development process. The untimely application will have an impact on the development progress of the following applets.

3、 Select third-party customization: Because WeChat applet development is professional, enterprises can choose third-party platforms for customization if they do not have such technology. It should be noted that it is reasonable to select experienced applet development companies.

4、 Customer retention mechanism: The customer retention mechanism is one of the basic work for enterprises to obtain users. Regardless of any positioning in marketing or development, the customer retention mechanism should be determined during the development of WeChat applets. In general, multiple marketing methods can be used to attract more new users to register and effectively achieve the purpose of customer retention.

In short, enterprises use WeChat applet development to obtain traffic, and its core is to improve user experience. Therefore, in the process of applet development, we not only need to design according to user's brand needs and sensory experience, but also need to consider how small and medium-sized applications in the industry are more competitive and whether they can achieve satisfactory results.