As the annual 618 promotion approaches, many brands are launching large-scale marketing activities, and various H5 customized pages have appeared on various social media platforms such as WeChat. There are always one or two impressive H5 customized pages that dominate and are shared on Moments. From a marketing perspective, H5 customization is undoubtedly a marketing tool that can quickly increase brand exposure, attract new users, and stimulate high activity! Next, Guangzhou Mingruixundong will analyze from multiple dimensions how to use H5 customization development to quickly increase brand exposure!
In terms of design, H5 customization development should not only focus on the exquisite level of interface design, but also focus on the way the design is expressed. How to integrate brand IP into it and effectively express it requires detailed planning work.
From a marketing perspective, most people choose excellent development companies for H5 customization development, which will determine the main direction of design based on corporate culture and needs. According to the editor's search survey and combined with keywords and relevant summaries, the popular H5 customization types mainly include: annual checklist, annual keywords, invitation to answer questions, check-in, personality testing, and so on. At the same time, the development company also needs to make a practical division of the enterprise's investment costs and expectations and dependence on H5 customization, in order to determine the direction and maximize the realization of H5 customization traffic.
Once the direction is determined, the design process for H5 customized products can begin, including content planning and form design. As an example, some studies have shown that the testing theory highly accepted by the general public is MBTI. Based on the four dimensions of this theory, we can obtain 16 different types of personalities, which are judged based on the user's choices and made into H5 customized test questions to resonate with the user during the test. Even if the entertainment of the test is greater than itself, the marketing purpose has been achieved.
On the basis of clarifying the principles, we need to plan the content in detail, including the order of testing, the setting of personality names, characteristic descriptions and analysis, etc. Develop H5 customization based on the product and derive user experience goals. Only through experiential triggering can users' emotional resonance and sharing desire be triggered, which is the successful performance of H5 customized marketing.
When designing the H5 customized product experience, we need to consider how to meet users' spiritual and emotional needs while emphasizing our own processes and content strategies, and provide emotional value. This is a key indicator for measuring the quality of H5 customized design and operational strategies, as well as the final acceptance of the results.
In summary, with the increasing refinement of content operations, our commercial marketing methods have become more diverse. Designing H5 customized development and following up on real-time hotspots have become essential skills for operators. By continuously conducting H5 customization and linkage activities related to products, we can capture the hearts of users, not only conveying the information and interaction forms needed by the brand, but also strengthening the brand's IP and promoting marketing effectiveness.
Guangzhou Mingruixundong MRT focuses on enterprise Internet plus solutions, providing enterprises with integrated services such as consulting research, strategic deployment, customized development, operation support, planning guidance, etc. In the field of H5 customization development, Guangzhou Mingruixundong MRT has established partnerships with multiple enterprise groups, including Hennessy and Midea, with its outstanding professional capabilities, providing them with professional H5 customization development services.
"Food Plus" Hennessy's offline interaction H5
Hennessy Gourmet Journey is an H5 developed by Hennessy to complement the offline "Gourmet Plus" event. Users can register and make appointments through H5, upload photo albums and answer questions during the offline activity cycle. The H5 development adds fun to event participants.
Midea COLMO series promotion H5
MRT has produced a series of promotional H5 for Midea's overseas marketing department, using video and image display formats to meet Midea's domestic and international promotional needs. While completing numerous high-quality H5, MRT also provides overseas high concurrency processing solutions, access tracking, user data analysis, and other services for Midea.
If you want to learn more about H5 custom development, please click on the chat window to contact us! Guangzhou Mingruixundong MRT is committed to providing one-stop internet information services for enterprises!
Related Reading:
How much is it for customized H5 in Guangzhou? What are the advantages of H5 customization?
What goals should Guangzhou H5 customization achieve? These goals are very clear