MRT为企业互联网+ 赋能

With the rapid development of economy, people's consumption concept has gradually changed from quantity to quality, and the consumption stage has changed from necessary consumption to enjoy consumption. The development of catering industry has shown a linear rise, and the development of catering system small program has been gradually explored. Despite the increasing number of customers of offline catering stores, there are also fatal weaknesses: long queuing time and lower arrival rate; How error-prone an order is; Customer experience is poor, and the return rate drops; The labor operation cost is high.

In this urgent need to solve the problem under the background, businesses to seek new channels to maintain and expand their user groups, catering system small program development has become the same "outlet" for each catering enterprise. After all, small programs can have their own private traffic without high development costs.

How does the small program development of catering system achieve efficient extension customers?

1. Customer acquisition cost

When offline catering stores develop online business for the first time, they usually choose relatively mature platforms to settle in, such as Meituan and Ele. me; To enter the third-party platform, you need to pay a certain fee, and each order will be charged a profit. You will also be required to participate in various activities of the platform, and the operating cost will increase relatively. At the same time, the store not only needs the offline operation development, but also the online operation needs the labor cost, so the customer acquisition cost will rise.

After the development of the small program of the catering system, it has an independent background management, which does not need to pay security deposit, entry fee, etc., and the activity rules are completely formulated by itself, so it can operate independently. In addition, it can set up its own delivery team during product distribution, effectively reducing the customer acquisition cost.

2. High exposure

There are a lot of small program entrances, you can click through the friend sharing card to enter, you can search in the major APP search box to enter, you can jump into the public account text and text, you can enter through the circle of friends promotion.

In the first extension, the small program is light and fast, spread fast, for the audience groups; More effectively improve store exposure.

3. Private domain traffic

Small program has a completely independent management background, can be developed with member management system, user portrait and other functions, businesses can analyze the user group through user analysis, user division and other functions, through different activities to split, consolidate fans, create private traffic.

The development of catering small program is the product of the progress of The Times, but also the stepping stone for the catering industry to enter the digital economy. No matter in the short term or in the long term, the appearance of catering system small program has brought efficient ways to expand customers to the catering industry.