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In recent years, many enterprises that started out as e-commerce small programs and platforms gradually began to develop e-commerce APP systems. When an enterprise has a specific sales group, its main development direction is no longer to get customers, but how to develop new channels through the Internet.

Indeed, the initial purpose of making small programs for e-commerce is to expand customers, because small programs are relatively cheaper than apps, diversified promotion channels, and relatively low marketing operation costs, which is a good channel for the first time to expand customers online. When an enterprise has reached a certain scale, its user group has accumulated, and the enterprise and product publicity have reached the expected goal, an enterprise will start to seek for the road of transformation at this time, and the development of e-commerce APP system is one of the channels.

Compared with e-commerce mini programs, the biggest difference in the development of e-commerce APP system is that its main purpose is not to expand customers, but to retain customers. At this time, member customers are the focus of enterprise transformation. At this time, the development focus of enterprises is how to further promote their products and customers to the market and seek a suitable development path.

Through the data funnel and data analysis function in the system, enterprises can first see the sales situation of a certain product or a certain period of time, and understand the current product sales situation of the enterprise without poor information, so as to plan for the next stage of sales as soon as possible and effectively adjust the sales direction of the enterprise.

By using the warehouse management subsystem in the development of the e-commerce APP system, the inventory and supply of each product can be clearly seen, which can effectively avoid the problem of overstocking and further reduce the loss of the enterprise. It can also determine the trend of market demand and the development direction of the enterprise's products by combining the supply data with the sales and operation conditions.

An essential part of every e-commerce APP system is the member management function, which is the management function of the key group after the enterprise has developed to a certain stage and a certain scale. Any product or enterprise must maintain its own member customers well when it finally develops new customers. The e-commerce system can issue coupons, member discounts, member activities and so on. To retain customers, at the same time understand the characteristics of their own member customers, and according to the portrait of each customer customized activity products to meet their needs, can effectively bind customers and improve the rate of re-purchase of customers.

The development of e-commerce APP system is necessary for enterprises of a certain scale to develop and use. Its functions meet the needs of enterprise development, reduce the risk of enterprise loss, help enterprises to convert member customers while expanding customers, and improve the re-purchase rate. Using the system can also help companies determine the direction of future development.