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Many enterprises and businesses that are ready to enter internet e-commerce or expand their scale to increase online services will hesitate when choosing to develop software. As the saying goes, what is suitable is the best. Only then do you know how to choose the online business path you need. This tweet will help you understand the differences and corresponding pertinence in the development of small application software.

1、 The user-oriented group of applet software development: the group targeted by app is all mobile and PC users, about 6.4 billion people; The target group of the applet is all users who use WeChat, about 1.4 billion people. Enterprises and businesses are required to determine their own commodity or service positioning and determine the demand crowd. For example, when Taobao monopolized the domestic e-commerce platform, Taobao presented its main APP software to all users, and subsequently screened out low-end, fake and shoddy products on its own platform, taking the high-end route. The target consumer group is a series of young people from the office workers and the student party who are familiar with the rules of smart phones; Pinduoduo was initially presented to WeChat users in the form of small programs, and received merchants and users screened out by Taobao. For the convenience of users, it takes into account the old people who are not familiar with smart phones and rural people who are abandoned by the times.
 
2、 Function realization degree of applet software development: app can maximize the functional requirements, with strong flexibility, and will be more diversified and colorful visually. The higher the professional level of developers and designers, the more amazing the final effect of the app will be; The applet is low frequency and only limited to the interface function provided by WeChat, low frequency and non-rigid. Applets provide framework and API and are developed based on H5 language. Small programs are the most convenient choice for those who only need a small amount of books with high frequency of use. If there is a high level of demand for design and functions, the existing functions of the applet may not be sufficient.
 
3、 Autonomy and update iteration of applet software development: The advantage of applet is to rely on WeChat's large and highly active user group, with good drainage effect. In terms of update iteration, it only needs to be submitted to the WeChat public platform for review. It is more friendly for developers who prefer personal operation or small and medium-sized enterprises. However, some marketing strategies will be restricted by WeChat official (Tencent); APP software has a wide range of drainage, but the effect needs to be determined according to the marketing strategy of the operator. Users have no standardized positioning and it is difficult to gather. APP update iteration needs to submit application data to the corresponding mobile service provider's app store (more than ten), but the content and function can be controlled by the operator. It is much more flexible than small programs, but it also requires a strong and huge operation team.
 
To sum up, the development of applet software has its own advantages and disadvantages. Applets are more suitable for initial start-ups or small and medium-sized enterprises, as well as enterprises that already have APP operations that need to be expanded; Software development is more suitable for large enterprises or enterprises or businesses with high demand for functional design.
 
Applet software development To some extent, applets are developed for highly active and large WeChat users, which can make up for the areas that cannot be covered by apps to some extent. The development of small program software also needs to be judged and decided according to the needs of enterprises.