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With everyone's consumption and shopping habits, in this new retail era, e-commerce systems have shifted from a single online sales platform to a full channel layout, achieving a new business model that integrates online and offline. What functions does the development of e-commerce systems need to have in order for enterprises to achieve business growth and have a competitive advantage? Next, Guangzhou Mingruixundong summarized some essential features for everyone.

1. Product management function: The development of a new retail e-commerce system should provide comprehensive product management functions, which need to be able to achieve functions such as product listing, editing, delisting, promotion, and inventory management. At the same time, the product management function also needs to be seamlessly integrated with the inventory system of offline stores to ensure synchronous updates of online and offline product inventory, and to avoid inconsistencies between online and offline inventory.

2. Order management function: The order management module of the new retail e-commerce system needs to have functions such as order viewing, order modification, order cancellation, order return, and logistics tracking. By effectively processing the order process, timely notifying users of the order status, and providing efficient and accurate logistics delivery services, we can enhance users' shopping experience.

3. Member management function: The development and management module of the new retail e-commerce system needs to include functions such as member registration, login, information modification, point redemption, and member level settings. Through the member management function, businesses can collect member information, understand members' Consumer behaviour, better understand users' needs and provide personalized services, so as to achieve precision marketing.

4. Shopping cart and payment function: Shopping cart is an important tool to help users organize and save the required products, which can be checked and adjusted before payment. Meanwhile, a secure and reliable payment system is the foundation for ensuring the security of user payments. The new retail e-commerce system should provide a convenient shopping cart function and a variety of payment options, such as Alipay, WeChat Pay, bank card payment, etc., to meet the payment needs of different customers.

5. Marketing Activity Function: The marketing activity function is a key decision for the new retail e-commerce system to attract users and increase sales. The system needs to support various marketing activities, including limited time discounts, full reduction activities, point redemption, group buying activities, coupons, and other functions. By accurately targeting target users and implementing marketing strategies tailored to their needs, we aim to improve conversion rates and user loyalty.

6. Data statistics and analysis function: the development of the new retail e-commerce system needs powerful data statistics and analysis function, so that enterprises can understand the operation status of the platform and Market trend, such as sales, order volume, user volume, commodity popularity, etc. The data statistics and analysis function can help businesses identify problems, further optimize products, operations, and market strategies.

7. Evaluation and after-sales service functions: New retail e-commerce needs to provide evaluation functions to allow customers to evaluate their products and services, so that enterprises or merchants can understand their true needs and improvement directions. The after-sales service function needs to support functions such as returns and exchanges, online customer service, etc., so that merchants can solve customer problems in a timely manner and improve customer satisfaction.

In summary, the development of a new retail e-commerce system requires functions such as product management, order management, membership management, shopping cart and payment, marketing activities, data statistics and analysis, and evaluation of after-sales services to meet the business needs of the new retail era. By considering these functions, an efficient and innovative new retail e-commerce system can be developed. If you have plans to develop a new retail system, you can contact Guangzhou Mingrui Xundong System Development Company.

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