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With the recovery of the economy after the epidemic, businesses in all major industries are preparing to enter the market. The development of customized applets has been sought after and welcomed by enterprises since the birth of the applets. The light volume and low cost perfectly match the needs of most small and medium-sized businesses for enterprise marketing. At one time, small programs became the main battleground for many products.

As a universal tool backed by WeChat, the small program has a large number of active users. With the excellent advantages of light volume and low cost, it has become the best choice for most small and medium-sized businesses to start. Pinduoduo is also relying on the natural parasitic properties of the applet to achieve 400 million active users of Pinduoduo. It can be seen that customized applet development is an excellent tool for small and medium-sized businesses to receive dividends.

As a lightweight form of tool, many Internet companies have entered the market to build applets into a super APP, and to build customized applets into a consensus of commercial operation. More merchants who know more about business operation will combine the operation of "applet+community+official account", online and offline, go out of the original "closed play", and further strengthen and promote the brand IP. Customized applet development has also become an excellent choice for small and medium-sized businesses and customers who are starting businesses.

In 2022, as the last year of the end of the epidemic, the utilization rate of products such as home service, epidemic prevention service, shopping malls, game applets and so on remained high. In combination with WeChat "take a look", a new method of play was added. Through new modes and operations such as "live broadcast+applets+community", a set of "combination boxing" was played in marketing and operation to achieve the purpose of opening up private traffic. Such customized applet development, marketing and operation effects are exactly what SMEs need most. Applets have become a platform that can carry everything in WeChat.

For users, only one or two apps of the same type will be downloaded. In addition to the hard condition that the phone memory is not large enough, too many apps of the same type will be downloaded and the opening frequency will not be high. It doesn't work if you don't download. The problem of taking up space when you download is perfectly solved by the small application tool with light functions.

For enterprises or businesses, the customization cost of applets is far lower than that of APP. For large and medium-sized enterprises, applets can be used as additional value-added functions of APP to increase the flow and publicity of active users in WeChat. For small and medium-sized enterprises, in addition to achieving the same publicity as APP at a low cost, small programs are also a low-cost trial and error opportunity.

The development of customized applets has linked most of the offline services and scenarios, and the role of applets is no longer "small". Both in terms of usage habits and application scenarios, there has been amazing traffic and rapid growth.