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Traditional merchants mostly sell goods directly, which requires a long time and high cost of publicity. With the development of the Internet and the continuous progress of the society, direct selling is no longer suitable for merchants with large sales volume, so the customized development of the distribution system comes into being.

In economics, distribution means the establishment of multi-channel marketing. In the process of multi-channel marketing, the medium that helps the commodity or a certain service transfer is the distributor, which can be an enterprise or an individual.

In general, the distribution channel in the customized development of the distribution system refers to the enterprise obtains more ways of selling goods through fission, so as to achieve more product sales.

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However, in the traditional distribution model, the products are promoted offline by friends or colleagues, and then the distributors get a certain percentage of the sales. This kind of promotion has a limited sales scope, facing the people in a certain region, and it is difficult to expand to the whole country or even the world.

With the development of the Internet, the offline distribution mode has gradually shifted to online, and the distribution area has also reduced the limitations. In the Internet era, many we-media or traffic bloggers have more or less a large number of users and traffic by relying on certain skills. With such a large number of users and traffic, it is easier for them to realize their cash. Under such circumstances, many merchants begin to turn to customized development of distribution system.

For the brand side, the distribution model, with the dividends of the distribution staff's social network and high degree of "we media", can continuously reach new users and achieve customer acquisition and transformation with relatively low cost. The increasingly complete distribution system facilitates the completion of the distribution supply chain, which can reduce procurement, inventory and development costs.

So how does the specific custom development of the distribution system save the traditional merchant?

Distributors do not need to stockpile goods. By entering a certain sales platform and cooperating with merchants, distributors can make the difference between the purchase price and the selling price by placing orders through users and the merchants will deliver the goods. This mode enables merchants to expand the sales platform of goods, improve brand exposure, and is conducive to improving product awareness and sales volume.

We media or traffic master own user groups and traffic, improve the brand degree of the product; Common are live broadcast, celebrity endorsement; Through the "network celebrity" effect and "star" effect, to achieve efficient publicity.

For the customized development of the distribution system, different merchants can choose different ways. However, we cannot ignore that with the development of the Internet, the supply chain of the online distribution system becomes more complete, and the online distribution model is realized more quickly. Through promotion, traditional merchants can not only increase their income, but also improve the reputation of the enterprise and the brand, and improve the ability of sustainable development.