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Committed step and key points of live broadcast sales system development! Remember these seven steps

2023-07-07

With the vigorous development of social media and e-commerce, live streaming sales have become a popular business model. In order to develop a stable and efficient live broadcast sales system, Guangzhou Mingrui Xuntong summarized the following seven Committed step and key points of live broadcast sales system development.

Development steps for live streaming sales system

1. Requirement analysis: Before starting to develop a live streaming sales system, you need to clearly define the system's functions and objectives. Consider the needs of the anchor, such as flexible operation, multiple product display methods, and interactive functions. At the same time, it is also necessary to meet the needs of the audience, providing high-definition and smooth videos, real-time comments, and the convenience of purchasing products.

2. Platform selection: Choosing a suitable platform is very important. Choose the development platform and technical framework for the live streaming sales system based on the project requirements and budget. We can consider using mature live streaming platforms as the foundation, or independently developing customized systems. No matter which method is chosen, it is necessary to ensure the stability and performance of the system.

3. Video stream processing: The core of the development of live streaming sales systems is video stream processing. To ensure that the system can efficiently transmit and process video streams, providing high-definition image quality and a smooth viewing experience. This goal can be achieved with the help of streaming media servers and encoding technology, and effective bandwidth management and load balancing processing can be carried out.

4. Product display and recommendation: The live sales system needs to provide diversified product display methods, such as scrolling lists, classification labels, and recommendation modules. Personalized recommendations should be made based on user interests and behaviors to improve purchase conversion rates. At the same time, it also supports product search and filtering functions, allowing users to quickly find the desired products.

5. Interactive functions: The development of live streaming sales systems should have some interactive functions, such as real-time comments, likes, and gift giving. These features can increase user engagement, increase user stickiness, and bring better sales results. In addition, it is also possible to consider introducing activities such as lottery and team building to increase user engagement.

6. Payment and Logistics: The live sales system needs to provide secure and reliable payment and logistics channels. It should support multiple payment methods, such as online payment, Cash on delivery, and protect the security of users' payment information. At the same time, it is necessary to coordinate with logistics partners to ensure timely delivery of goods and after-sales service.

7. Data analysis and optimization: A stable and efficient live streaming sales system requires continuous optimization and improvement. By analyzing user behavior and data, one can understand their preferences and consumption habits, optimize product recommendations and marketing strategies. At the same time, it is also necessary to promptly address system bugs and performance issues, providing a good user experience.

In summary, developing a stable and efficient live streaming sales system requires a deep understanding of user needs, selecting the appropriate platform and technical framework, and emphasizing the design of video stream processing, product display, interactive functions, payment and logistics channels. In addition, data analysis and continuous optimization are also very important. To learn more about the development of live streaming sales systems, please click on the chat window to contact us. Guangzhou Mingrui Xudong will do its best to provide you with services!