MRT为企业互联网+ 赋能

When businesses and enterprises continue to carry out commercial marketing, the objective traffic and user conversion rate of live streaming have also attracted the attention of enterprises. How to achieve low cost and build a live streaming flow pool of applets, and how to achieve marketing goals with the help of mall version of applet development have become a major point of concern for many businesses.

At this time, someone will surely ask: how to realize the multi platform interworking of mall applet, APP, WEB and official account? How to give small program scenarios to achieve customized e-commerce marketing capabilities? How can we improve the value of private domain traffic with the help of live broadcast of small programs while providing efficient transmission and transformation of WeChat ecosystem?

The scale of the live broadcast e-commerce market is known to be at a high growth level, with a year-on-year growth rate of more than 200% each year. Both the number of live viewers and the number of online shoppers have a high penetration rate of more than 700 million, reflecting the high acceptance of live e-commerce by netizens. The shopping habits of users during live broadcasting have gradually formed, and the major Internet manufacturers and star artists, as well as the capital's preference for live broadcasting resources, agricultural support policies and so on have made the mode of live broadcasting+e-commerce enter a high-speed development stage. And the future prospect of e-commerce+live broadcast of the app also provides an innovative direction for the development of the mall version of the app.

Compared with APP, live app shopping, as a supplementary tool for APP shopping, has a lot of room for dividends in the future, and it also presents a growing phenomenon under the change of user data. With the functions of rapid sharing and fission of small programs, multiple promotion of content retention, and active marketing of live shopping guide interaction, the development of mall version of small programs has gradually become popular with businesses and Internet manufacturers. In addition, with the promotion carried out by the anchor with goods, WeChat has a daily activity of up to one billion yuan of rapid ecological communication and brand exposure, and can watch the live broadcast directly in the app mall without downloading, and add the publicity and drainage of the app mall and the app mall to realize the efficient conversion of the purchase rate.

The development of mall app has matured the original shopping functions. Under the role of live broadcast+mobile app port+terminal quick link SDK, the rapid development of mall app and popularization of applications have become the general trend. The traffic increase of live e-commerce and the original basic functions of the original mall version of the app have undoubtedly become one of the best solutions for business marketing and e-commerce operation at present.

The model of live broadcast+applet mall has gradually created a live stream pool for e-commerce industry, and the development technology of mall version of applet has gradually matured in recent years. Whether it is IT or e-commerce marketing, only by continuously integrating new technologies and improving them can small programs continue to survive in today's ecological environment with rapid technological development.